Dester 100% Malt as Sponsor of Singapore Gold Cup

Dester 100% Malt - a premium beer brand created by Singapore company, Lubritrade, will be the new title sponsor of the Singapore Gold Cup, crown jewel of the Singapore Triple Crown Series.

We attended the Dester Singapore Gold Cup over at the Singapore Turf Club and had a good time watching the horse races from the VIP lounge!

The Singapore Gold Cup is the most prominent horse racing title marked with rich history and heritage celebrating this age-old sport since 1924. The 87th Singapore Gold Cup is the final leg of the Singapore Triple Crown Series this year. It will continue the proud tradition as the Club’s Annual Charity Race Day.

The Chairman of Singapore Turf Club, Mr Lim Joo Boon, presened the S$1.5 million donation cheques to the 26 beneficiary organisations across 5 sectors namely, arts, community development, education, health, social services and sports, after the feature race.

The Dester Singapore Gold Cup sponsorship is a natural progression for Lubritrade which is deeply committed to supporting the educational and charitable causes through its institutional partners. “This corporate social initiative was established when Mr Lim Siah Mong, Managing Director of Lubritrade Trading Pte Ltd, set-up the S$1 million Lim Siah Mong Scholarship at Singapore Management University (SMU) in 2014”, explained Mr Ow Yeow Bung, General Manager of Lubritrade Distribution Pte Ltd.

With this historic and highly-regarded sponsorship, the humble homegrown company with strong social initiatives is punching above its weight and aims to present its brew to more discerning consumers in Singapore.

The timely market expansion by Dester 100% Malt will be propelled to a greater height with the confirmed sponsorship of the Singapore Gold Cup till 2017. Thank you 37 Comms and Dester Beer for having us at Dester Singapore Gold Cup this year, we enjoyed ourselves! 

xoxo, kaitinghearts