Get ready for one of Singapore’s largest fashion festival, as Samsung Fashion Steps Out @ Orchard 2016 [FSO 2016] returns for a six-week extravaganza from 25 March – 8 May 2016. Organised by Orchard Road Business Association [ORBA], FSO 2016 is presented by Samsung, the festival’s Official Technology Partner.
This year’s edition promises to wow visitors to Orchard Road with much to do, see and shop. A string of lifestyle activities from events, a signature runway show, fashion installations and exclusive MasterCard® shopping promotions have been planned for the annual festival, as Orchard Road’s famous shopping belt celebrates the Spring/Summer fashion season with local and international brands.
In conjunction with FSO 2016, Samsung is also launching its latest Samsung Galaxy S7 4G+ and S7 edge 4G+. I've also attended the launch of Samsung Galaxy S7 and the accompanying gear, read more
HERE. Samsung Fashion Steps Out @ Orchard 2016 is supported by Singapore Tourism Board [STB], with MasterCard as the Official Card.
On March 26, for the first time, an entourage of more than a dozen personalities, influencers and artistes from Singapore and around the region will join the Orchard Fashion Runway. They include JJ Lin [Singapore]; VJ Daniel [Indonesia]; Min Chen [Malaysia]; Laureen Uy [Philippines]; Aisyah Aziz [Singapore], Sheila Sim [Singapore], Hayley Woo [Singapore], and more.
Adding to the style factor are eight labels to look out for – FOX Kids & Baby; MASH-UP; PHANTACi; Raffles Privato; RÊVASSEUR; Sean & Sheila; Thomas Wee; and UNIQLO Lifewear. PHANTACi, a label by Asian pop icon Jay Chou, makes its debut at the Orchard Fashion Runway while Raffles Privato, Thomas Wee and UNIQLO Lifewear participate for the first time.
The biggest outdoor fashion show, curated by Singapore’s fashion doyen Daniel Boey, is the curtain raiser for Samsung Fashion Steps Out @ Orchard 2016. Like the previous FSO editions, the stretch between Scotts Road and Bideford Road will be closed to vehicular traffic and transformed into Singapore’s longest fashion runway.
The runway features a wide range of fashion styles from a collection of well-known labels. Set to be a captivating and an elaborate runway show, it features over 130 models and performers on Orchard Road bringing a myriad of fashion styles and trends to life through various contingents. For the first time, revellers will also be invited to party the night away after the runway show with ZOUK Singapore’s very own resident deejay, DJ Hong, in this outdoor after-party on Orchard Road.
One of the highlights is Knit in the City [15 Apr – 8 May] at Wisma Atria, Atrium at Basement 1. Check out craftist Adeline Loo’s quirky vision of a fantasy knitscape, featuring a fully knitted giant backdrop, headpiece and train complete with giant needles. Visitors can also learn how to knit like a pro during the live knitting demonstrations held over three weekends.
The other noteworthy fringe highlight is the Samsung Fashion Visionaries, to be held at 313@somerset [22 Apr – 24 Apr] and Paragon, Main Atrium L1 [28 Apr – 8 May]. At Samsung Fashion Visionaries, consumers can enjoy an immersive experience with the new Samsung Galaxy S7 4G+, S7 edge 4G+ along with Samsung Gear VR and Samsung Gear 360, Consumers will be able to experience different ways of capturing memories in 360◦ with the Gear 360 which allows reliving them in vivid, immersive quality via the Gear VR.
Complete your visionary journey of style with the design showcase of Harvee Kok, featured in the Opening Segment of Samsung Steps Out @ Orchard 2016. Are you as excited as I am? See you at Orchard on the 26th March!
xoxo, kaitinghearts
This year’s edition promises to wow visitors to Orchard Road with much to do, see and shop. A string of lifestyle activities from events, a signature runway show, fashion installations and exclusive MasterCard® shopping promotions have been planned for the annual festival, as Orchard Road’s famous shopping belt celebrates the Spring/Summer fashion season with local and international brands.
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