Citroën announced the launch of P.S. I Love You, its latest campaign to celebrate 10 remarkable years of partnership with Cycle & Carriage. Kicking off the celebrations, the French car brand invites drivers to experience a romantic evening this Valentine’s season with a drive-in movie event.
Celebrate the season of Love in style with Citroën this Valentine’s weekend (13 February, Saturday), with the finest food, cinema and multi-award winning cars. The biggest highlight, the drive-in movie, promises to be a date night like no other. Enjoy the best of both worlds, with a movie experience under the stars. The movie, “Priceless” (Hors de prix), is also one of the most critically acclaimed romance films.
The Mini Food Fair will take the experience up another level. Serving up the most delectable food and desserts, treat yourself to the perfect snack to complement the movie. From getting your caricature done to a unique Velcro photo booth, there will be plenty of fun games and activities throughout the event to make this the perfect Valentine’s Date.
Citroën also invites you to take your date for a spin, with its most popular models available for test drives at the event grounds. Be spoilt for choice, as the event showcases three of Citroën’s best-selling models to try out:
- The C4 Cactus
- The C4 Picasso
- The Grand C4 Picasso
Descriptions of the car models are available in Appendix A.
P.S. I Love You Instagram Contest
Leading up to the event, Citroën is also holding a P.S.I Love You Instagram contest to engage Singapore drivers online. Participants simply have to recreate the Citroën logo using any everyday objects, and upload it on their Instagram page with the hashtags #PSILoveYou and #CitroenSG. The most creative submission will stand to win an attractive hamper worth up to $100, with exclusive Citroën merchandise and collectibles all the way from the brand’s boutique in Paris.
From now till 1 February 2016, interested participants can register for P.S. I Love You on the event’s
official website. Spaces will be reserved for the first 120 cars who register for a drive-in spot for the movie. A designated picnic area will also be available for those who will not be driving. The first 30 registered guests to arrive at the event will receive a complimentary picnic basket.
To register and find out more about the event and contest, please visit www.psiloveyou.sg.
APPENDIX A
Cars Available for Test Drives at P.S. I Love You
C4 CACTUS – Urban Hatch Crossover
The Citroën C4 Cactus is the living embodiment of different – It’s fresh, inspiring and unique with loads of thoughtful details and storage solutions. Spacious, welcoming and free from clutter, the Citroën C4 Cactus is the perfect balance of practicality and fun.
C4 PICASSO – 5-seater adventure MPV
The Citroën C4 Picasso is elegantly designed, beautifully trimmed and bright. With innovative, practical details and a place for everything, the Citroën C4 Picasso is built for everyday journeys and weekend adventures.
GRAND C4 PICASSO – 7-seater family MPV
The Citroën Grand C4 Picasso transports your family in first-class style, space and comfort. With intuitive technology that considers every aspect of your life with your loved ones, the Citroën Grand C4 Picasso is simply made for life’s journeys.
xoxo, kaitinghearts
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