At Your Best with Anlene - Cycling Challenge

Are you aware that the freedom to move starts with strong bones? Anlene, the leading expert in bone health, together with FairPrice, its official retail partner, launched the ‘At Your Best with Anlene’ campaign to champion an active and fulfilling life with strong bone health.

Join me to take part in this challenge and when the total distance of 250000km is reached by all of us combined, $25000 will be donated to the charity Lions Befrienders!



As part of the two-month long campaign and in celebration of Anlene’s 25-year track record as the leading bone health product in Singapore, Anlene kicks off the symbolic 250,000km At Your Best with Anlene Cycling Challenge. When the target distance is achieved, $25,000 in kind will be donated to enhance the quality of life of underprivileged seniors at Lions Befrienders – the adopted charity for 2016 At Your Best with Anlene campaign.



Singaporeans young and old are invited to At Your Best with Anlene carnivals where Cycling Challenge booths will be stationed. The carnivals will be held at Jurong Point, Bedok Central and NEX heartland malls in August and September.

To contribute to the 250,000km target, simply mount the static bicycles at the Cycling Challenge booths and ride for a good cause. Those who prefer to ride their own bicycles outdoors or at the gym can also pledge the distance they will be completing and post a photo with the hashtag #Anlene250 on Facebook or Instagram.



In addition to the Cycling Challenge booths, the carnivals will also feature free Anlene MoveChecks, opportunities to sample Anlene products and gift redemption with purchase of Anlene products. Find out if you are ‘At Your Best’ with the accredited Anlene MoveCheck, developed in partnership with Anlene’s innovation team and physiotherapists.

Anlene MoveCheck begins with three test components – back scratch test, one-legged standing balance test and sit-to-stand test – assessing overall mobility. Following which, Anlene’s Bone Scan using ultrasonometer technology gives an indication of bone health by revealing the quality of the internal bone structure and its strength.



At the carnival there are also sampling stations and gift redemption booths. From 1 August to 11 September, purchase $69 worth of Anlene products to redeem a mobile armband and adidas backpack or gym bag set (worth up to $75) at any of the three carnivals, on a first come first served while stocks last basis. One lucky winner will also get to walk away with a pair of Adidas running shoes worth at least $169!



The At Your Best with Anlene campaign will culminate in a closing ceremony at the last carnival at NEX Mall on 10 September 2016, where $25,000 in kind will be donated to benefit the elderly at Lions Befrienders with the target distance achievement of 250,000km.


xoxo, kaitinghearts

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